Mail advertising: unwanted plastic gauze?

mail advertising: unwanted plastic gauze?

For the post office, it’s a lucrative market, but for some consumers it’s unwanted advertising and, above all, an environmental hazard: the wrapped advertising brochure "einkauf aktuell," which, according to the post office, reaches up to 20 million households every week.

According to the burgerinitiative letzte werbung, 33 kilograms of advertising land in every mailbox every year. And above all, the advertising leaflet of the post office is responsible for large quantities of plastic gauze and waste paper – about one billion plastic packages per year. Now the initiative is preparing lawsuits against the dax corporation. Previously, the "welt am sonntag" had reported on it.

The last advertisement argues that households receive "einkauf aktuell" even if they have objected to receiving it in writing. A spokeswoman raises serious accusations. The post office did not accept any objection, katharina wallmann wrote to the deutsche presse-agentur in an e-mail.

"It also offers no alternative way to simply unsubscribe from unwanted plastic mail."The company is not interested in an open-ended discussion. "We therefore see ourselves forced to take the legal route."

The post office is astonished. The assumption that most households do not want to receive such advertising mailings is "simply wrong," a post spokesman told dpa. On the contrary, a survey by the allensbach opinion research institute showed that the majority of respondents were positive or neutral about this form of advertising. "Many households see the brochures first and foremost as an important orientation aid in the current range of products offered by local retailers."

The "wams" was told by the dax company that it does not yet allow customers to cancel their contracts in writing, because in a mass business it is not possible to "exclude individual recipients via lists of names". The plastic film was necessary so that the booklets arrived "complete and not dirty or wet. The post spokesman added: a sticker such as "no advertising" on the mailbox is sufficient for "einkauf aktuell" to no longer be delivered. "A written objection is not necessary."

And the post office does not accept the environmental argument either. The group is "aware of its responsibility to the environment" and is continuously trying to "make our product as environmentally friendly as possible."The environmental friendliness of the magazine has been consistently improved: the paper used has become lighter and lighter and is printed with low emissions. And the foliage has also become darker and darker.

The company bases its decision on an estimate by paper manufacturer ingede. "The perforation of the films actually makes it possible for the wrapping to break open in the recycling process and for almost 100 percent of the paper to be recycled," it says at ingede. However, the company qualifies: "the problem remains, however, that the paper mill has to dispose of the films as well as other waste contained in the waste paper."

And "einkauf aktuell" is far from the only foil-wrapped magazine whose recycling poses challenges for paper mills and the waste disposal industry. In addition, there are computer magazines with foil-wrapped dvds, children’s magazines with shrink-wrapped toys, and discreetly wrapped erotic magazines. In the case of magazines, it is above all the unpacked jerky magazines that cause problems at the paper mill.

The issue is not new. Just under five years ago, for example, a 19-year-old handed over to the post office almost 140,000 signatures collected against the plastic film. He received backing from the then federal environment minister barbara hendricks (SPD), the post office announced to reconsider the packaging.

Last advertising now wants to select up to 10 people from more than 100 who are ready to file a lawsuit. Requirement: these households must find "einkauf aktuell" in their mailboxes despite objections. "As soon as this has happened, those affected can file a lawsuit. We expect this to happen in mid-august," says initiative spokeswoman wallmann.

As the "wams" reports, the initiative is concerned with a fundamental ruling – which could ultimately threaten the post office’s business model. Although the group does not disclose any financial figures for this business unit. According to the newspaper report, however, the loss is expected to amount to 300 million euros a year. With a view to the announced complaints, the post criticizes that the initiative believes it has "found a suitable publicity-grabbing precedent".

Leave a Reply

Your email address will not be published.