Sagasser joins the wholesale trade

The wholesale grocers lippert (hof), sagasser (coburg) and the brewery gebr. Maisel (bayreuth) have, according to a press release, become the new getranke specialist wholesaler "lisa mai joined forces to meet the increased service requirements of the catering industry. In addition to a wide range of products from a single source, restaurateurs are increasingly demanding individual support and flexible service, according to the press release. Against the backdrop of these challenges, the strengths of the three companies have been pooled in terms of supplying catering customers in the bayreuth area, it is said.

Assortment will be expanded

The brewery gebr. Maisel has so far supplied its customers in the bayreuth area directly with its beers and a selected range of retail goods. The getranke grocers lippert and sagasser also serve catering customers in the bayreuth area from their locations in hof and coburg. "For decades, the three owner-operated family businesses have enjoyed not only a close business relationship, but also a relationship of mutual trust that goes beyond that. During an exchange of ideas on the future of the industry and in particular the future needs of the catering industry, the idea for a joint solution was born a long time ago", will be communicated.
From the beginning of 2018, the project will become reality and "lisa mai gmbh&" (23) and co. KG" goes to the start. The name lisa mai is composed of the first letters of the three shareholders and stands for a "tangible personality". It will be a "joint wholesale business" arise. However, nothing will change for the customer in coburg, as it is stated on request: the sagasser beverage brands will also operate under the sagasser name in the future.

Million euro investment

Maisel, lippert and sagasser have invested 4.7 million euros in the new, conveniently located and ultra-modern company premises in the bayreuth logistics park. First priority of the new company will be to serve all existing maisel customers with the usual high quality of service from the new site. According to the announcement, additional ranges will then be successively added in order to ultimately provide all the gastronomy customers of the three partners based in the region with an optimum service geared to the future.

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