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Zuckerberg emphasized that the Feeds tab will display posts chronologically to all Facebook users.

Facebook is making changes to its platform by unveiling a new tab called “Feeds”. The new feature will allow users to view posts from the most recent to the oldest, other than ranking by an algorithm. Basically, Facebook users can click on the Feeds tab to view the latest posts from friends, groups, and pages they follow with their accounts.

Although, it was already possible to set a reverse chronological view using a desktop. However, unveiling this feature as just a tap away for all users with any device is a significant shift for Facebook. With the launch of the Feeds tab, the Facebook main news feed will now become “Home,” similar to a “discovery engine.” The new Home tab will provide posts from both accounts users follow and strangers based on people’s online habits.

At press time, at the after-hours trading, Facebook’s parent company Meta Platforms Inc (NASDAQ: META), is closed at $174.59 (-4.68%) after closing at $183.17.

Facebook Launches ‘Feeds’ Tab

Facebook CEO Mark Zuckerberg wrote about the new Feeds tab in a Facebook post. He stated that ensuring people do not miss friend’s posts is one of the most requested features of the social media app. The CEO emphasized that the Feeds tab will display posts chronologically to all Facebook users. “The app will still open to a personalized feed on the Home tab, where our discovery engine will recommend the content we think you’ll care most about,” he added. Speaking further on the Feeds tab, Zuckerberg noted that it would give users a way to customize and control their experience further.

A Meta spokesperson revealed that the feature would roll out globally over the coming week. It will initially be available on mobile, and a desktop version will follow in the next several weeks. Introducing the Feeds tab by Facebook is another move by social media platforms to create algorithm-free zones. Twitter (NYSE: TWTR) re-started showing tweets in the order they were posted in 2019. Instagram also let go of the chronological feed in 2016 to adopt the algorithm-based feed. In March, the social media platform also started including more suggested posts for users.

In a press release announcing the new tab and the new Home tab, Facebook said:

“This system takes into account thousands of signals to help cut through the clutter and rank content in the order we think you will find most valuable. We’re investing in AI to best serve recommended content in this ranked experience.”

Regulators have placed Facebook. Google (NASDAQ: GOOGL) and other tech giants are under scrutiny. Us regulators are concerned with how these platforms have shaped society. Another disturbing issue is the use of people’s personal data to present posts that attract engagement.


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